I love primer.  I helps make-up stay on and I have already written that I have a problem with that.  It keeps oily skin matte, evens out skin tone, and can even cover up imperfections.  I have tried a ton of primers and I’m partial to Smashbox Photo Finish Foundation Primer but at $30 a bottle I was willing to try something a little less expensive.  Enter ALMAY Smart Shade Perfect and Correct Primer.

I don’t tend to buy a lot of drugstore make-up.  I want to LOVE drugstore makeup.  It is cheaper.  It is more convenient than Sephora or Ulta.  But, I have very sensitive skin and it always seems to make me breakout.  I always end up throwing out drugstore make-up.  But I’m also a slave to marketing and Almay says it is MADE for sensitive skin.

 Straight from Almay’s website:

new multi-tasking face primer intuitively adjusts to smooth and soften skin while correcting skin’s most common problems with visible color correcting strands. green ribbons neutralize redness, while swirls of lavender pigments even out and brighten skin tone. imperfections are diffused and skin is up to 265% more hydrated. this lightweight, non-oily formula works for all skin types but is specifically formulated for sensitive skin. wear it alone for a flawless finish or underneath foundation for the first step to perfected skin.

I’m not sure about any of that.  Here is what is actually does.  It helps your make-up stay on.  JUST LIKE SMASHBOX’S PRIMER.  For less than 1/2 the price.  Do I like it as much as Smashbox?  No. Do I like it for 13.99? Hell, yes.  And they sell it at my Walgreens up the street and sometimes it is even on sale.

Let’s be honest here.  It doesn’t make my skin look like Kate Hudson says it will on the commercial.  It doesn’t make me look a little bit like Kate Hudson  But neither did Smashbox.  It does stops my makeup from melting off my face on really hot days. That is as good as sold.

Jodi blogs at Jodifur about life, motherhood, working, and shoes. Mostly shoes.

*I purchased all products discussed myself.