Giant Food Presents Its Annual Brand Challenge

Posted July 30th, 2014 by Sandie in Food

Giant's Own products

I am a loyal consumer. I am hesitant to by store brands if I’m used to a national brand, but my husband is much more open to purchasing store brands. He insists that most of the time, I wouldn’t be able to tell the difference, so when Giant Food offered to send us a box of its store brand items for review, I thought it would be a good way to prove my husband was wrong. But in the end, with the exception of the Diet Cola, which is fine but doesn’t taste exactly like Diet Coke, I was surprised to discover just how good the Giant’s Own Brand is, and what a snob I’ve been (unnecessarily).

So I’m happy to announce that you too can receive FREE Giant’s Own products. This week and next, Giant customers can participated in the Buy Theirs, Get Ours Free Challenge. During the weeks of July 27 and August 3, when customers purchase select national brand products, they will receive Giant Food Own Brands equivalent products for free!

“When we say Giant offers the highest quality products at the most affordable prices, we mean it,” said Dean Wilkinson, vice president of sales and merchandising at Giant Food. “Our Own Brand products will match or surpass the taste and quality of national brands. But don’t take our word for it—compare them for yourself. Earlier this year, many of our customers took the Own Brand challenge and made the switch to more affordable favorites for their families. We are excited to again invite our customers to test our products, at no cost. ”

Buying the Giant’s Own Brand line of products instead of national products saves customers 10 – 35%, so if you have a limited budget for your groceries, it makes sense to figure out which Giant’s Own items your family can swap in on a weekly basis. But as the Giant exec explained, just give the challenge a try this week and next. If you like the Giant’s Own version, you’ll end up saving your family money without sacrificing taste.

AWeek of July 27 – August 2, 2014

Buy this national brand product… and receive this Giant Food Own Brands product for free.

Velveeta Shells & Cheese (12oz)  —–>>> Own Brands Shells &Cheese (12 oz)

Juicy Juice (64oz) —–>>> Own Brands 100% Juice (64oz)

Goldfish crackers (6.6oz) —–>>> Own Brands Penguin crackers (6.6oz)

Kleenex (80ct) —–>>> Own Brands Tissues (80ct)

Week of August 3 – 9, 2014

Buy this national brand product… and receive this Giant Food Own Brands product for free.

Tyson Chicken Nuggets (32oz) —–>>> Own Brands Frozen Breaded Chicken (32oz)

Cheezits (9.7-13oz) —–>>> Own Brands Cheese Squares (11.5013/7oz)

Kelloggs Corn Flakes (18oz) —–>>> Own Brands Corn Flakes (18oz)

Listerine mouthwash (33.8oz) —–>>> Own Brands Mouthwash (33.8oz)

Disclosure: As I mentioned in the first paragraph, I received a box of Giant’s Own Brand items to try in order to write about the Challenge.

 

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